Instagram isn’t yours
The algorithm changes, accounts get blocked and reach goes up and down without warning. A website on your own domain is the only thing you fully control.
People searching on Google don’t land on Instagram
When someone types “hairdresser near me” or “tattoo artist in your city”, they want hours, an address and a phone number. A good website and a Google listing answer that; an Instagram profile often doesn’t.
Messages get lost, logged enquiries don’t
A direct message gets buried in minutes. A site with a form and booking keeps every enquiry, so you can answer all of them and follow up with anyone who went quiet.
It doesn’t have to be big
One clear page, fast on a phone, with what you do, where you are, real photos and a button to book or message. Add the rest when it’s needed.
Use both
Instagram to show your work and be known; the website and Google listing to be found and turn visitors into customers. Each does what the other can’t.